Fell & Sell beginner guide
The core rule you need before anything else: the dungeon is a business, not a scoreboard. Everything in this guide follows from that — protect your haul, price like a merchant, and treat every system as a way to make the next run cheaper to survive.
The one rule: bank everything you're not ready to lose
In Fell & Sell, dying in the dungeon costs you your entire unbanked haul. The deeper you go the rarer the loot — and the game is deliberately built to make you ask, at every landing, whether to secure the bag or try one more floor. First-timers die to greed more than to skeletons.
Learn in the forest first
You have two supply grounds. The dungeon is the main event, but the local forest is where you should build your early rhythm. It's not tame — the devs packed it with goblin raiding parties, sudden thunderstorms and a psychedelic mushroom season — but it's lower-stakes, and the loot still feeds your shop while you get comfortable with combat.
Read the altars, don't just take them
Dungeon altars change how a run plays out, and they're more interesting than raw damage buffs. Three to know:
- Shrink — drop to a tiny size to slip under big attacks. Great for survivability if you struggle with the enemy timing.
- Midas Touch — melts heavy items straight into gold. This one converts an inventory problem into profit, which is often worth more than any DPS bump.
- Manic/depressed states — cycling combat states to keep enemies guessing. Strange, but it changes how you play a whole descent.
Work the Quest Board every return
After any survived expedition, stop by the Quest Board. Feats you already pulled off during the run convert into gold, gear and items. It's free money for things you did anyway — skipping it is leaving profit on the counter.
Price like a merchant, not a tourist
You control every tag in the shop. The market responds to supply, demand, your shop's prestige and your decoration bonuses. Two failure modes: price too high and goods gather dust; price too low and you go bankrupt. Early on you have zero prestige, so the market won't pay top dollar for your finds — better to move volume.
Decorating is combat prep
Furniture isn't just for looks. The right layout gives permanent buffs for your next dive and raises the shop's overall sales appeal. Treat decor as loadout: every piece you place is both a combat upgrade and a business upgrade.
Reinvest in gear before inventory
One balance trap: it's tempting to spend everything on stock. But forging stronger weapons and crafting tougher armor is what lets you reach deeper floors, which is where the real margins are. Gear first, then fill the shelves with what the deeper runs bring back.