Fell & Sell

A first-person hack'n'slash roguelike where you also run the shop — out now on Steam, August 26, 2026, for $9.99 (the 10% launch discount has ended) with a free demo. You open a fantasy shop, but the stock doesn't come from a wholesaler: you go through the back door, climb down into a dungeon, and come back alive with whatever you picked up. Windows only.

What is Fell & Sell?

Fell & Sell is from Art Games Studio, published with PlayWay. It's the pitch "why buy from heroes when you can be one?" turned into a full game: you're a shopkeeper whose inventory costs blood, sweat and steel. The shop half and the dungeon half feed each other — better loot means better shelves, better shelves mean more money, more money means better gear for the next dive.

There are two places to get stock. The dungeon is a descending roguelike: the deeper you go, the rarer the loot, and if you die you lose everything you haven't banked. The forest is the safer, weirder alternative — goblin raiding parties, sudden thunderstorms, and a psychedelic mushroom season the devs say scrambles your head.

How the loop works

Each run has the same shape: dive in, grab loot, decide whether to bank it and head home, then price it and sell it. Along the way the game throws in systems that keep the two halves talking to each other:

• Dungeon altars change how you play a run — shrink to a tiny size to slip under big attacks, take a Midas Touch that melts heavy items into gold, or cycle between manic and depressed combat states.
• The Quest Board turns feats from your expeditions into gold, gear and items, so surviving isn't the only way to profit.
• Decorating your shop is combat-relevant. Furniture placement gives permanent buffs for the next dive and raises the shop's sales appeal.
• You control the price tags. Read the market and price against supply, demand, shop prestige and decoration bonuses. Price too high and stock gathers dust; too low and you go broke.
• Forge and craft between runs — stronger weapons and armor let you push deeper next time.

Release date and price

Fell & Sell launched today, August 26, 2026 on Steam. The standard price is $9.99; the 10% launch-week discount to $8.99 has ended. There's also a free demo on the store page, so you can feel the combat before paying anything.

Beginner guide: how to start

• Bank early, often. The dungeon's only real rule is that death costs you your unbanked haul. A modest return is better than a spectacular death on floor three — the loss isn't a score, it's tomorrow's empty shelves.
• Treat the forest as training. It's less predictable than the dungeon but a lower-stakes place to learn the flow before you commit to deep runs.
• Watch what the altars do before taking them. Midas Touch is famously better than it sounds because it turns an encumbrance problem directly into profit — not all altar choices are damage buffs, and the economy ones usually pay off.
• Check the Quest Board every time you come back. Feats you already earned turn into free money and gear.
• Don't overprice the first week. Your shop has no prestige yet — price against what the market will actually pay, not what you feel the loot is worth.
• Spend on furniture. The buffs carry into combat, so decorating is upgrading twice.

Quick facts & FAQ

• When did it come out? August 26, 2026 — out now on Steam.
• How much is it? $9.99 — the 10% launch discount ($8.99) has ended.
• Is there a demo? Yes — a free demo is up on the Steam page.
• Is there co-op or multiplayer? No. Single-player only.
• What platforms? Windows. No Mac or Linux build listed.
• What languages? English, French, German, Spanish, Japanese, Polish, Brazilian Portuguese, Russian, Simplified and Traditional Chinese, and Turkish.
• What does it have on Steam? Achievements, cloud saves and Family Sharing.
• Who made it? Art Games Studio S.A., published with PlayWay S.A.